![Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info](https://bestmediainfo.com/uploads/2022/06/1655898940.Nike-&-Wendy.jpg)
Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info
![Zain Kahn on X: "1. Character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want to Zain Kahn on X: "1. Character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want to](https://pbs.twimg.com/media/FPl9RVOVIAUGTeD.jpg)
Zain Kahn on X: "1. Character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want to
![Nathan Baugh on X: "Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do for Nathan Baugh on X: "Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do for](https://pbs.twimg.com/media/FYWhQkJWIAMPutt.jpg)